Unfortunately, the fashion industry, and especially fast fashion, is anything but sustainable. Even large, well-known companies that are committed to producing in an environmentally friendly way and under fair working conditions are still prone to scandals. Not to mention greenwashing, which happens far too often. Often, even the decisionmakers in large companies only know a fraction of their suppliers' working practices. And when you move down the supply chain, they are even less aware - once you start looking into individual components, raw materials and auxiliary materials of individual products, it is evident, how little influence and insight one has - especially if the production facilities are half-way around the world.
That's why we decided to work with suppliers in Europe and make sure that sustainable working practices are as important to them as they are to us. Our goal is to only use recycled, recyclable or certified organic materials for our products by the end of 2025 and to be as transparent as possible. We would love for you to join us on our journey towards becoming a 99 percent sustainable brand. Why not 100 percent? Unfortunately, we quickly came to realise that this would be utopian. And here's a tip for you: if someone claims to work 100 percent sustainably, it can only mean one thing: greenwashing.