NEW COLLECTION - FALL 2024
Piqué Polo
Mods Polo
Jersey Jacquard Polo SS
Harrington Jacket
Rugby Sweater
made in Europe
Open Era
as Antagonists of Fast Fashion
The fashion industry is characterised by overproduction and waste - over 40% of clothing is thrown away unworn and less than 1% of clothing is recycled. Materials are often harmful to the environment and the issue of exploitation is unfortunately still frequently on the agenda. We have decided to take a stand against this worrying development and work as sustainably as possible. Not only in production, but also in our own processes, from design to carbon offsetting for our shipped parcels and minimising waste. We always endeavour to keep our ecological footprint as small as possible. All of our products are manufactured in Europe, with suppliers who are as committed to sustainable and ethical working practices as we are.
The Open Era
The "Open Era" in tennis began in 1968, when professional athletes were allowed to take part in traditional and prestigious tournaments such as Wimbledon for the first time. Up to this point, only pure amateurs had been allowed. The general opinion was that earning money from sport was contrary to the spirit of sport. Professionalisation raised athletic standards to an unprecedented level. At the same time, the huge media interest triggered a veritable tennis hype worldwide.
The Brand Open Era®
Just as the beginning of the Open Era had a significant influence on the sport of tennis, we want to set new standards with the OPEN ERA® brand. We want to create something that is just as long-lasting as the Open Era - in other words, sustainable in every respect. Not only do we want to create something that lasts, we also want to preserve what is worth preserving: from retro tennis trends to the environment in which we live. That's why we work in a value-orientated way with suppliers and manufacturing companies in Europe that we know personally and whose factories we visit regularly. This enables us to guarantee the highest production quality and fair working conditions. We will continue to make every effort in the future to work with our partners to make our products and processes even more environmentally friendly.
Our products reflect the beautiful look of the 1960s, combined with modern design elements. From design to production and packaging, we are not only preserving what is good, but also making things better in line with the times. In this way, we are bringing about a long overdue paradigm shift. We like to be conservative when it comes to quality, commitment and the "Made in Europe" standard. With this mixture of progressiveness and conservative values, we remain true to our identity and give clothing value again.
Capsule Collection – Open Era Classics
Tennis Socks
